The companies that want to trademark the degrees of the future

November 8, 2016

Why Udacity and EdX Want to Trademark the Degrees of the Future—and What’s at Stake for Students


  • Today, education providers dream of getting a lock on the words for the next generation of online graduate certifications. Udacity won a trademark for Nanodegree last year and edX applied for the same with MicroMasters. Trademarking degree names could be part of an overall strategy to route around traditional regulation. This approach follows the playbook of companies like Uber and Airbnb that want to reinvent a sector rather than just be the latest entrant.

James Dyson Launches New University to Bridge Engineering Skills Gap

The Guardian

  • Billionaire inventor Sir James Dyson wants to bridge Britain’s chronic skills gap with the launch of a new university. He said the private sector had a duty to help plug the engineering skills gap. That is why he is ploughing £15m over the next five years into the Dyson Institute of Technology to double his engineering workforce to 6,000 by 2020.

New Item on the College Admission Checklist: LinkedIn Profile

The New York Times

  • School transcript? Check. Recommendations? Check. Personal statement? Standardized test scores? List of accomplishments? Check. Check. Check. Now, social media experts are advising high school seniors to create professional profiles on LinkedIn and draw them to the attention of college admissions officers.

Ensuring Nimble, Market-Sensitive Business & Revenue Models for Universities, Higher Education Institutes

EdTech Review

  • Financial sustainability is one of the key challenges for universities today, in a volatile economic climate where funding is being cut and student enrolment is falling. Innovative college and university presidents are doing four things to create a more differentiated and financially sustainable institution.

Why the Problem with Learning Is Unlearning

Harvard Business Review

  • For over 25 years, companies have sought to become “learning organizations” that continually transform themselves. In our era of digital disruption, this goal is more important than ever. But even the best companies still struggle to make real progress in this area. One problem is that they’ve been focused on the wrong thing. The problem isn’t learning: it’s unlearning.

Students Need ‘Soft Skills’ Courses as Part of Degrees

Times Higher Education

  • Universities should teach students “social and emotional” skills on top of their academic studies to prepare them for the demands of 21st-century society, according to the former president of Shanghai Normal University. “We have designed our education systems around the norms of the industrial society,” said Professor Zhang. “It is no longer adequate. How can you reframe that? The future needs to be a lot more integrated.

Schools That Work

The New York Times

  • Social scientists have quietly spent years analyzing the outcomes of students who attend charter schools — public schools that operate outside the normal system — The findings are stark: Many charter schools fail to live up to their promise, but one type has repeatedly shown impressive results.

Machine Learning And The Future Of Education


  • McGraw-Hill Education is attempting to move away from the traditional, one size fits all way of learning that doesn’t really reflect a more complex reality. Because, not only do people learn at different speeds, but they often arrive from different start points and with different backgrounds. Take a look at how machine learning and big data is improving the education processes at McGraw-Hill.

Degree Courses ‘Need Adapting for Commuter Students’

Times Higher Education

  • Academics must do more to adapt courses for the growing number of “commuter students” who travel long distances to campus each day, new research suggests. Assessment, timetables and module weighting could be altered to reduce pressures for students who travel a long way to university each day.

Exceptional Leadership: Drive Change and Inspire Innovation (Nov. 9)
Mobile Device Management – Strategies for Success (Nov. 9)
Student-Led Game Making and Learning (Rebroadcast) (Nov. 9)
Student Pathways: How e-Portfolio Can Bridge Curriculum and Advising to Enhance Student Learning (Nov. 10)
The Teacher 50: Critical Questions for Inspiring Classroom Excellence (Nov. 10)
Using Interactive Reading Apps in Your Classroom (Nov. 10)

National Education Week (Nov. 9-11)
ICERI 2016: 9th annual International Conference of Education, Research and Innovation (Nov. 14-16)
DevLearn 2016 (Nov. 16-18)
OEB Online Educa Berlin 2016 (Nov. 30- Dec. 2)
All upcoming conferences and events...

Educational Innovation Weekly Review is curated by Tecnológico de Monterrey's Observatory of Educational Innovation. With the highlights of the week on innovation, technology and education. If you require more information about a specific note, please email us: TECNOLÓGICO DE MONTERREY, 2016.

Observatory of Educational Innovation

Tecnológico de Monterrey's Observatory of Educational Innovation: We identify and analyze the educational innovation trends that are shaping the future of learning and education. 

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